Placing Google Ads on your blog or e-commerce website

Nowadays, ad placement is the most common means of making a profit for blogs and online businesses that are just starting out. Over the years, Google’s advertising network – widely known as Google Adsense – has become the most popular option for those who want to place ads on their website for a boost of income.  

Google AdSense essentially works by placing those sponsored ads that you see on many websites. But it’s not quite that simple. Before the actual placement, Google scans the page and chooses to display only advertisements that are relevant for the content present there.

The process of acquiring Google ads is quite straightforward, but it involves a number of phases – application, configuration and placement –  that may take more time than you’d expect. Before starting, you should make sure your website is active and fully functional.

Adding a little content beforehand wouldn’t hurt either, as the Google AdSense team reviews your site before accepting your application and they will not accept a website that is “under construction”. With that in mind, you should proceed to applying to AdSense.


You can apply to Google AdSense here. Google will send you an email to verify your email address and a set of instructions you should follow in that message. After that, your application will be sent to the Google AdSense team.  The verification process might take more than a couple of days, as we’ve mentioned, so in the meantime just continue to post or update your website as per usual.


Provided your application is approved, you can log into your account to get the necessary HTML code  for your website. To generate the code, look in the left column and click “My ads“, followed by “Content“, then “Ad units“. When that is done, click the “+ New ad unit” button in the right column.

You will then be asked “Which type of ad would you like to create?“. The most common option is “Text & display ads” but you can select anything else you wish. You’ll then need to give your Ad unit a name set its size, style, appearance, etc. Once you have finished configuring, you will be given the HTML code ready to be pasted into your site.

Pasting the HTML code

This part differs depending on the type of website you own, but regardless, when you insert the code into your site, make sure to insert it as HTML. In case it’s a blog you’re running, you may want to paste the code into your blog’s template.

Receiving your earnings

Once your earnings reach a certain amount for the first time, Google will mail a Personal Identification Number (PIN) to your payment address. You’ll then need to enter this PIN within your account so that you can receive the money you’ve produced through ad placement.

Word of advice:

If this is your first time using Google Adsense (or any similar program, really), there are two main mistakes you should avoid when you decide to place advertisements on your website. First, you should be careful not to click on your own Google ads, as this is regarded as fraud and it might get you kicked out of the AdSense program.

Secondly, keep in mind that if you decide to place Google AdSense ads on your e-commerce website, that may end up working against you. Why? Because you may be inadvertently advertising for your competitors. You cannot predict what ads are going to pop up in the AdSense code for your site, so it’s better to avoid this type of situation altogether. As your business expands, this might become less of a problem, but if you’re just starting out, you should only do this if you’re ready to face the consequences.

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