You don’t need to be an expert to realize that a slow-loading website can often drive visitors away. In our fast paced world, nobody wants to spend more than 10 seconds waiting for a site to load. If it fails to do that in the expected time interval, then visitors will just move on to the next website that is offering similar information or selling similar products or services.
For you, the owner of the website, that translates to missed business opportunities, loss of revenue and a lot of frustration. In other words, you will have worked in vain to make your website look and function great, if there isn’t anyone patient enough to access it.
In truth, a lot of things can cause a website load slowly. Anything from poor quality web hosting to buggy external scripts can be among the causes of slow loading. That is particularly relevant when it comes to WordPress sites. So let’s explore a few ways in which you can optimize your WordPress website, to increase your pageviews and improve user experience.
First of all, mind your web hosting plans. Nowadays many web hosts proudly offer managed WordPress hosting services, with automatic backups, WordPress updates, and more advanced security configurations. You should, however, go the extra mile and check if they really provide the exact amount of resources and degree of flexibility you need for your WordPress website.
Do not fall into the trap of choosing the cheapest option, which is shared hosting, because you will have a lot of inconveniences to deal with later. That is not to say you cannot opt for shared hosting, but just be careful in weighing the pros and cons of each option.
Also, you should consider installing a caching plugin. What this does is make a copy of the page after the first load, and then serves that cached version to every subsequent user. By using such a trick, you can get your WordPress site to load twice as fast.
Optimizing your content, particularly your media files, is one of the most basic steps towards speeding up any website, not just a WordPress site. Images bring life to your content and help boost engagement, but you must be careful how you incorporate them in your website, so as to help, not hinder its performance. For this reason, we recommend that you use compression software for your media files.
Other tips include splitting up your comment section, as well as long posts into multiple pages, using themes and plugins that are optimized for faster loading, limiting your post revisions and most importantly, keeping your WordPress constantly updated.