Globalization makes it so that more and more people all around the world know and use English as a lingua franca, which may lead you to believe that any efforts of translating your online content will be rendered useless. But that is a false assumption.
On the one hand, if your blog’s content is not originally written in English, it is definitely worth translating it into English so as to address a far wider audience. On the other hand, while many people may seem fluent in English, it is sometimes the case that they are only able to engage in general conversations, anything from asking for directions to discussing current events. But when it comes to more specialized issues, they would much rather read about them in their native language.
Benefits of multilingual content
In either, you should consider making your blog’s content available in a fairly large variety of languages. It is easy to see why. Making your WordPress blog multilingual will help you reach and engage global customers. That translates to more traffic, thus a growth in popularity and revenue. It is
By enabling users from different countries and cultures around the world to understand your products, you will increase your brand awareness and enhance your business reputation. It is a simple yet deeply symbolical gesture that shows you acknowledge them – your potential clients who might not belong to your culture or speak your language, but are nevertheless interested in the products and services you aim to sell.
Methods of translation
As for the translation methods you can use to make your blog multilingual, they are several and quite diverse. The method you choose usually depends on the type of content found on your blog. For text that is rich in idioms, poetry or figures of speech with meanings that can only be understood by your own culture, it is recommend that you enlist the services of a human translator. That way, you will make sure that nothing is lost in translation and your content is made available to a culturally and linguistically diverse audience, with major changes in meaning.
For any other type of content, you can rely on translation plugins. Google Language Translator is a popular one, but not the most effective. If you truly value the quality of your translated content, then you might want to try one of these free WordPress plugins: MultiLingualPress, Bogo, Polylang or WPML. Whatever you choose, keep in mind that the future is global, and so should be your blog.