Persuading people to come visit your website is hard enough, but inspiring them to be loyal and return regularly is a far more complicated task. Truth be told, if it were that easy to engage users on your website, then there wouldn’t be countless agencies and professionals employed in the online marketing industry.
With that in mind, you should consider optimizing your website to encourage more user engagement. It’s all about some little tweaks and tricks, not major changes. Before you go on making those changes, though, it’s important that you know exactly what you’re selling, be it a product or service, and who your target audience is (age, gender, profession, etc.). This information is essential because it will help you tailor your marketing to customer preferences.
First and foremost, user engagement can be encouraged through feedback. Let your visitors/customers know that you are open to feedback, as that will send a positive message and will speak volumes about the transparency of your business. You can, for example, send surveys by email, create a page where customers can fill out a feedback form or set up a live chat system.
Do not forget social media! Social media is nowadays the backbone of our digital lives, so it certainly wouldn’t hurt to be present on as many social platforms as possible, and give your customers the opportunity to contact you everywhere. It’s all about staying relevant.
Next, take a look at your writing. Whether or not your website has a blog attached to it, it is important to optimize the readability of your writing by all means possible. That means using language and style that is appropriate for your target audience.
It also means making the information accessible even to those who are unfamiliar with the industry. For instance, if you’re writing a tutorial on the configuration of a particular computer program, try to be as clear and straightforward as possible. Remember, just because someone needs or is interested in the product or service you are selling, that doesn’t automatically mean he/she has complete knowledge on the subject.
This next trick depends a lot on what type of website you have, but generally, in the interest of boosting user engagement, it is wise to occasionally organize some sort of surprises, discounts or giveaways for your customers. We all love free – or at least discounted – stuff, so this is a great way of attracting more customers and making them take interest in your business.