Building an online identity for your business is one of the best decisions you can make nowadays. In fact, a strong online presence is essential to the survival of most companies that aim to be long-lasting and successful. But the internet is a vast space, filled with an ever-growing number of websites that represent products or services similar to your own, and you really need to stand out from the crowd if you wish to succeed in your business endeavors.
The goal is to make your website “customer complete”. What does customer complete mean? It essentially means providing your customers/visitors with everything they could possibly want or need without sending them elsewhere to find it. Regardless of the product or service you mean to sell, everything from your navigation, purchase process to information pages must provide exactly what the customer needs.
Mind the competition
Your website is a window into your business, so it should clearly reflect all aspects of your business that you want to make public, and it should do so in a way that distinguishes it from all other websites with the same target audience. This is why you should take a long, hard look at your competitors. Visit their websites, maybe even make a purchase, so you can get a clear idea of the quality of user experience they offer.
Impress and entertain your audience
Text is often not enough to make visitors stay. A 300-word homepage text won’t get the job done if your website is not fast enough, or has a clunky interface. It’s the message, the layout and functionality of your website that turns mere visitors into prospective customers. By giving the right information, entertaining and engaging your audience, you’ll be able to build a strong, loyal clientele that in turn will help your business grow.
Be open to feedback and offer support
No matter what product or service you wish to sell, you must find ways to always communicate with your visitors and prospective clients. Being open to feedback from visitors and clients that have already purchased your products or subscribed to your services speaks volumes about your transparency as a business company.
Set up live chat support, include a page answering all frequently asked questions (FAQ) or clarifying terms your visitors might be unfamiliar with – all these are means by which you can enhance user experience. There’s no pre-publishing guide that will fit all cases; in the end, you must know the industry and your business inside out, and decide how you can apply that knowledge in building an online identity that will put your business on the path to success.